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September 1, 1998

Oregon Ducks Brand Design

After completing the Denver Broncos identity redesign, Phil Knight approached our design team and asked for a new identity for his beloved Oregon Ducks. NIKE was born on the track at Oregon, and Knight wanted the university to be a top-tier sports program.

As a former University of Oregon architecture student, Bakas was able to step into the lead designer role on this project and work across multiple NIKE departments to create a forward thinking head-to-toe design package that would grow into one of college football’s most iconic brands. The graphic language for the University of Oregon features the ‘O’ combining the shape of the university’s legendary track and the shape of Autzen Stadium’s footprint.


The inherent challenge was to make a team called the 'ducks' look cool. More importantly, the goal was to create an image that would attract top tier talent and make the University of Oregon a national title condender.

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